The Corona Virus pandemic has been the biggest insult to the world-wide economy in the past 100 years. With newer waves of pandemic visiting us every now and then, it’s not possible to forecast when the trauma will finally come to an end. Therefore, it’s equally impossible to figure out the actual effects of the pandemic because there is no sign of its permanent exit.
Interestingly, updating your website from time to time is important to retain your audiences’ attention. This is simply because, no one likes the same design for years. You will be surprised to know that sometimes, such changes are possible without inflating your budget. An affordable website update – really hard to imagine during this time, isn’t it?
An affordable web developer in Kolkata discusses the 5 simplest, quickest yet the most effective ways to make your website more presentable to your audiences.
Add Internal Links
Irrespective of the content of your website pages – these may be about your products or personal blogs – placing internal links in the content is a good practice. Search engines are link-friendly. They are designed to have a clear fascination for links, which help them understand the purpose, relevance and significance of the content along with analysis of content architecture and quality.
By attaching a higher link value to the most important pages of your website, you can actually convince Google or other elite search engines to assign a better rank-hierarchy to your website.
Consider Colour
Seriously? Oh yes!Without analysis of your clients’ psychology, you will never be able to move them emotionally. Remember that ‘purchase’ is often not a logical decision but an emotion-driven activity.
A 2014 study by Sitepoint revealed that the colour ‘red’ heavily influenced the buyers’ purchase decision. In fact, researchers found that ‘RED’ is a more favourable colour than ‘GREEN’ when it comes to converting a VISITinto a PURCHASE.
Why won’t you unleash the power of colours for results favourable to your marketing goals? Just by changing colours of your ‘Buy Now’ or ‘Add to Cart’ button, you can ensure a significant boost in your monthly conversions.
Update Your GMB Profile
Imagine yourself in the place of your target customers. What will prompt them to look for your products and/or service? The more you think about it, the more you will get convinced that everything comes down to ‘TRUST’. This is the context where GMB (Google My Business) profile of your company becomes very important.
Ensure that your GMB profile is authentic, impressive and updated to give your audiences a deeper sense of reliability and trustworthiness. Eliciting TRUST and RESPECT from them is the stepping stone to success.
Create a Pop-up
Though many website owners think that pop-ups are irritating, some smart developers think it’s possible to make the most of these tools to keep audiences engaged.
Pop-ups are easy to create and available in a variety of formats. If you plan to offer discounts or something very exciting, think about using a pop-up to give users a welcome experience.
Test Your Headlines
Catchy and crispy headings and subheadings throughout your content make a heavy impact on attracting the number of audiences as well as enhancing the number of conversion it makes as a result. You can check out the best resources and other blogs that are definitely giving you a better source to make it right for your research.
Affordable Web Developer In Kolkata 